Some examples of companies and responsibilities

Management

More than 15 years experience in top Sales and Marketing positions and more than 10 years in General Management in multinational companies: Regional Supervisor at R.J. Reynolds Tobacco for 1/3 of the country; Commercial and Logistics Manager Bestfoods Knorr Romania; General Manager Delta Romania, General manager Dufa Romania and Bulgaria

Change, Strategy, Operations Project management

Credisson (Cetelem) – COO (Chief Operating Officer) – restructuring, internal procedures, reward and motivation systems, organizational efficiency

AAA Auto – General Manager – strategy, restructuring, internal procedures, organizational efficiency, reward and motivational systems

Pearson Romania representative – General Manager – strategy, restructuring, internal procedures, IT&S, organizational efficiency, reward and motivational systems, ecommerce, SEO SEM procedures

Crisis Management

 Dufa Romania SRL (Romania and Bulgaria) – General Manager

• Streamlining the structure; improving operational reporting; setting performance standards; for the obtainment of the ISO 14001, 14002 certification
• As marketing manager created and implemented:
  • the marketing strategy, marketing plan, communication plans
  • improved product portfolio, positioning, pricing policy, adapting product design to the one of the German supplier, define target consumers,
  • BTL marketing activities (create and help in implementation)
• Extending the exports network of the company in Bulgaria
• Managing the factory and the distribution network (direct to IKA – international key accounts, through distributors to retail and small construction projects, direct to large construction projects)
• Managing 125 employees; DM 18 Mio. Turnover
• Active role in designing and implementing of Charisma ERP

Delta Dairy SA – General manager

• Managing the factory, managing the own direct distribution network;
• Design the marketing strategy, product portfolio, positioning, marketing plan, defining target consumers, communication plans, marketing activities, pricing policy, product design, implementing all the above
• Managing USD 40 mio. Investment in
• production facility
  • over 170 direct distribution trucks
  • over 10 regional warehouses
  • over 22,000 own freezers
• Managing 550 employees
• Managing approx. USD 10 mio. Turnover

Project Management

OMV Petrom restructuring – various projects in most areas of the company